A series of 3 magazine advertisements, designed to promote SkyWest's airline services.
This series of promotional items sets the airline apart from its competitors by presenting the viewer with attitude, energy, and an overall implication of fun. Since most other airline ads are boring and forgettable, I thought it'd be a good idea to be a little more in-your-face and edgy. The viewer is initially surprised by the ad, which then prompts them to pay more attention to it.
The series includes 3 posters, 2 billboards, and a standee/window sticker.
These were created for a class assignment.
Original photography by Bryan Evans.
Adobe InDesign, Adobe Photoshop